Category: V

Visual Encoding Visual Encoding refers to the process by which we remember visual images. For example, if you are presented a list…

Visual Cliff The Visual Cliff is a test given to infants to see if they have developed depth perception. The way it…

Visual Capture Visual capture refers to our tendency to allow visual images to dominate our perception. For example, when we watch a…

Vignette The Vignette is a method for collecting data by presenting hypothetical situations and asking research participants a set of directed questions…

Variable Ratio Schedule (VR) This is going to be a little confusing at first, but hang on and it will become clear.…

Variable Interval Schedule If you understand variable ratio schedules, this will be easy. If not, this might be a little confusing at…

Variable Any characteristic that can assume multiple values or can vary in participants. Variables can include age, gender, body weight, alcohol consumption,…

Validity All tests are designed to measure something; hopefully something specific. If the test does indeed measure what it is intended to…