Category: I

Inferiority Complex Inferiority Complex is a term used to describe people who compensate for feelings of inferiority (feeling like they’re less than…

Inferential Statistics Unlike descriptive statistics, inferential statistics provide ways of testing the reliability of the findings of a study and “inferring” characteristics…

Industrial and Organizational Psychology (I/O Psychology) A branch of psychology that studies behaviour in the workplace and the marketplace. IO Psychologists are…

Individualism Individualism is a social psychological term that refers to the ways in which people identify themselves and focus on their goals.…

Independent Variable In an experiment, there are two variables; the Independent Variable (IV) and the Dependent Variable (DV). In the most basic…

Incentives The environment is critical not only in our development, but in determining almost all of our behaviours; why we act the…

Imprinting Why do chicks (no, not those chicks…baby birds…jeez) follow the mother bird and do whatever she does? The reason is that…

Implosion Implosion is a therapeutic technique in which clients imagine and re-live aversive scenes associated with their anxiety. The premise is that…

Implicit Memory Implicit memory, also known as non-declarative memory, involves recollection of skills, things you know how to do, preferences, etc., that…

Imagery Imagery is simply the formation of any mental picture. This simple process has great benefits when it comes to memory. By…