Category: B

Baroreceptor A pressure-sensitive nerve cell in the heart and large arteries that send impulses toward the hypothalamus when blood pressure drops, which…

Barnum effect The tendency of people to believe vague and general predictions or comments about them is both true and unique. This…

Barber’s pole effect The illusion that a cylinder with spiral markings, such as a barber’s pole, appears to be moving up or…

Bandwagon effect In social psychology and political science, an accelerating tendency of more and more individuals to join in the behavior of…

Balance theory A theory in social cognition in which people are noted to create and be comfortable with cognitive systems which are…

Balanced bilingual A term used to describe an individual who has the same fluency in two languages, typically with native fluency and…

Backward masking Backward masking is a form of masking in which the target (i.e., a to-be-identified item) temporally precedes that mask stimulus…

Backward conditioning A learning procedure in which a neutral stimulus is presented after an unconditioned stimulus. This seldom results in the formation…

Backward association An association formed by presenting a neutral stimulus after an unconditioned stimulus. This seldom results in the formation of an…

Backchannel response Any short utterance such as uh-huh, yeah, or right produced while the other person in a conversation is speaking which…