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Behavioral Psychology (behavioral approach) The behavioral approach was founded by John B. Watson and originally rejected the study of mental processes in…

Base Rate Fallacy A base rate fallacy is committed when a person judges that an outcome will occur without considering prior knowledge…

Barbiturates This is a class of drug derived from barbituric acid that is often used for medical purposes as a sedative and/or…

Babbling (babbling stage) You have to love it when children begin to speak! The babbling stage is a very early stage of…

B.F. Skinner B.F. Skinner (1904 – 1990) is best known for developing the theory of Operant Conditioning, which uses reinforcers or consequences…

Axon Axons are the long, spider-thin, tail-like structures found on neurons (nerve cells). Each neuron has a nerve body, dendrites, and axons,…

Aversive Conditioning Aversive Conditioning is the use of something unpleasant, or a punishment, to stop unwanted behavior. If a dog is learning…

Aversion Therapy Similar to other types of behavior therapy, aversion therapy is based on the principles of learning (conditioning) and is done…

Availability Heuristic Availability Heuristic refers to how easily something that you’ve seen or heard can be accessed in your memory. People tend…

Autonomic Nervous System The Autonomic Nervous System is made up of three parts: the sympathetic nervous system, the parasympathetic nervous system, and…