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Control Condition (control group) During many experiments, researchers often include treatment groups (the groups that are given the treatment/IV) and a control…

Continuous Reinforcement This is an operant conditioning principle in which an organism is reinforced every single time that organism provides the appropriate…

Continuity Continuity is a Gestalt principle of perceptual organization that states people have a tendency to group stimuli into continuous lines and…

Contiguity A contiguity is a behaviourist approach that states, for learning to occur, the response must occur in the presence of or…

Context This term refers to the situation or circumstances in which an event occurs…the particular setting in which the event occurs. For…

Content Validity Content validity is an important research methodology term that refers to how well a test measures the behavior for which…

Constructivism Constructivism is the theory that we learn most effectively through experience. In Jean Piaget’s research on child development, he said that…

Constructive Recall According to the schema theory of memory organization (please look up the term “schema” for additional information), long-term memories are…

Construct Validity Construct Validity refers to the ability of a measurement tool (e.g., a survey, test, etc) to actually measure the psychological…

Construct Construct refers to any complex psychological concept. Examples would be a person’s motivation, anger, personality, intelligence, love, attachment, or fear. A…