Archives

Independent Variable In an experiment, there are two variables; the Independent Variable (IV) and the Dependent Variable (DV). In the most basic…

Incentives The environment is critical not only in our development, but in determining almost all of our behaviours; why we act the…

Imprinting Why do chicks (no, not those chicks…baby birds…jeez) follow the mother bird and do whatever she does? The reason is that…

Implosion Implosion is a therapeutic technique in which clients imagine and re-live aversive scenes associated with their anxiety. The premise is that…

Implicit Memory Implicit memory, also known as non-declarative memory, involves recollection of skills, things you know how to do, preferences, etc., that…

Imagery Imagery is simply the formation of any mental picture. This simple process has great benefits when it comes to memory. By…

Illusory Correlation Sometimes people believe there is some relationship between events, variables, etc., even though none really exists. This is known as…

I-Knew-It-All-Along Phenomenon (Hindsight Bias) Can you predict who is going to win the NCAA basketball tournament or the next presidential election? After…

Idiot Savant An idiot savant is a person with some type of mental decrement (usually classified as having some level of retardation)…

Identity The easiest way I know to explain and understand identity is this way: a person’s identity is his or her own…