Archives

Visual Capture Visual capture refers to our tendency to allow visual images to dominate our perception. For example, when we watch a…

Vignette The Vignette is a method for collecting data by presenting hypothetical situations and asking research participants a set of directed questions…

Variable Ratio Schedule (VR) This is going to be a little confusing at first, but hang on and it will become clear.…

Variable Interval Schedule If you understand variable ratio schedules, this will be easy. If not, this might be a little confusing at…

Variable Any characteristic that can assume multiple values or can vary in participants. Variables can include age, gender, body weight, alcohol consumption,…

Validity All tests are designed to measure something; hopefully something specific. If the test does indeed measure what it is intended to…

Unconscious Motivation Unconscious Motivation refers to hidden and unknown desires that are the real reasons for things that people do. An example…

Unconscious According to Freud, there are different layers or levels of human consciousness. At the surface (or top-level) is the conscious; just…

Unconditioned Stimulus In Classical Conditioning, an Unconditioned Stimulus (US or UCS) is any stimulus that can evoke a response without the organism…

Unconditioned Response In Classical Conditioning, there are stimuli that can produce responses all by themselves and without any prior learning. These types…